Story of ZASH Brand Logo Design

I designed the ZASH logo for two friends, Zahra and Shirin, who decided to start their own business in creating handmade gold, silver, and jewelry.

My main idea was to create a logotype based on their brand name, “ZASH” (derived from the initials of their names), so that the visual identity of the brand would be directly connected to its name. I used simple, geometric, and structured lines to reflect strength, precision, and value — qualities that match perfectly with the world of jewelry and accessories.

The choice of gold color was intentional, symbolizing their work with precious metals while also evoking a sense of authenticity and beauty.

See Atek Logo Project